The San Diego Surfing Hall of Fame is excited to announce the grand opening of a new gem in our local surf community: Drifter Encinitas Surf Shop! Join us for an evening of Libations, Music & Goodness as we celebrate a fresh new hub for surf culture.

Date: Saturday, July 26th, 2025 Time: 4:00 PM – 7:00 PM PDT Location: Drifter Encinitas Surf Shop 930-32 S Coast Hwy 101, Encinitas, CA 92024.

Inspired by the timeless spirit captured in Alby Falzon’s early 1970s classic, “Morning of the Earth,” which highlighted surfing’s profound connection to remote Indonesian locales, the opening of Drifter Encinitas proves that there’s still a vital link to exotic surfing havens like Uluwatu and Seminyak right here on our coast.

This highly anticipated Encinitas surf shop will proudly carry Rob Machado Surfboards, ensuring access to some of the most sought-after shapes designed by our very own surf icon. While embracing a global perspective, Drifter Encinitas is deeply rooted in supporting local wave riding, with a special nod to Cardiff Reef surfing and its vibrant community.

Beyond just boards, these “spices of Encinitas” will beautifully augment the worldwide fashions and curated goods found in Sophie & Rob Machado’s renowned Salt Culture collection. Expect a unique blend of global aesthetics and authentic local surf essence.

Don’t miss the chance to celebrate the launch of this exciting new destination that promises to blend international surf vibes with the core spirit of our San Diego coastline!

Explore Salt Culture: https://www.salt-culture.com/